Project Serotonin is a 8 year journey of a 17 member multidisciplinary founding team of PhDs in nutrition/biochemistry, hardware & software engineers and designers to build an industry first digital health platform for precision nutrition & healthy aging.
“We built Project Serotonin for ourselves, our friends, our families and the world we care about”
The Serotonin Labs team approached me to redesign and develop their website and overhaul their digital experience. We had a lot of content to showcase across different verticals and wanted to make sure it was presented in the best possible way regarding UX.
We designed a scalable design to represent real user data with minimal animation and interaction around the product and brand. Every piece of website feature is built upon the same system that drives the product. This creates a thorough line of communication and personality that is cohesive and authentic to its core. To capture qualified users for the membership program, we offered the audience a questionnaire that led them to the subscription page and then connected them to the Serotonin Labs team via text/video chat.
After extensive research, close collaboration with the client and a few well thought-out concepts I revamped the complete site for Serotonin Labs along with the designs of charts, flows and info-graphics of their Science + Tech page, showcasing functionality in the best way. I used auto-rotating tabs to showcase their Real-Users Results page which has massive lists of client results with real values.
The new website includes Webflow CMS that is easy to manage for testimonials, product features, and careers.
As part of our comprehensive approach to the Serotonin Labs project, we prioritize seamless user experiences across all devices by implementing responsive design principles. By ensuring that the website adapts fluidly to various screen sizes and orientations, including mobile devices, tablets, and desktops, we guarantee accessibility and usability for all users. Through careful consideration of layout, typography, and interactive elements, we maintain consistency and functionality across different platforms, optimizing engagement and accessibility regardless of the device being used
"We’re happy to have collaborated with Divyansh for our website needs. His responsiveness, flexibility and timeliness made it feel like a natural extension of the team. He actively contributed to the ideation, design, and the development phases of the project.
His proficiency and expertise in Webflow enabled us to implement an improved version of the website timely. We had a good experience working with Divyansh and highly recommend him for projects requiring expertise in Webflow and web design."
Head of Programs & Customer Success, Serotonin Labs Inc
