Asia Deal Hub is a digital business matchmaking platform, which will drive the partnerships / deals in Asia for everyone. It is a tool for business expansion while contributing to the economic growth in Asia.
Digitization is seen as a catalyst in the business world because it accelerates constant change and development. Asia Deal Hub uses digitization as a change agent in transforming the deal management in Asia. We are a digital partner sourcing as well as matchmaking platform with a mission to help corporates and professional firms to identify the potential partner in ASIA much faster and easier than before.
Asia Deal Hub
Role / Services
UX Research and Design
Verticals
B2B SaaS
Location & Year
Asia Deal Hub © 2022
Figma Link
Asia Deal Hub uses digitization as a change agent in transforming the deal management in Asia
Platform Redesign (Before & After)
I revamped Asia Deal Hub's entire dashboard. The existing home dashboard did not showcase enough content that had to be presented in the best possible manner with good UX. Also there was no properly defined user-journey.
Research
During the research phase, I collaborated with the founders to gain clarity and alignment around a common goal for the Asia Deal Hub dashboard. Through a series of conversations, research, and audit, we identified the main priorities and determined what made sense to build at that stage. With the founders' deep understanding of the problem and my expertise in UX design, we were able to create a clear vision.
What I did
• 1:1 Interviews with Stakeholders
• Competitive Audit
• User Persona
User Experience
I started by meticulously defining every product feature of the MVP, documenting its purpose, logic, error states, and intricate details. This layer of abstraction helped me eliminate unnecessary noise and prioritize the essential aspects of the product. Once we agreed on the functionality of each feature, we confidently moved forward with design proposals. This thorough process ensured that we covered all corner cases to create an intuitive and efficient user experience.
What I did:
• Features documentation with the CEO
• User Flows
• Wireframing
Visual Design
In the visual design phase for Asia Deal Hub, I transformed meticulously defined product features and user journeys into visually compelling elements. Collaborating closely with stakeholders, I established a cohesive visual language that aligns with the brand identity. Prioritizing intuitive layouts and clear navigation, I aimed to enhance user experience through strategic use of visual cues. Iterative refinement and user testing ensured the final design exceeded expectations, driving engagement and success for Asia Deal Hub as a premier business matchmaking platform in Asia.
Design System
In the design system phase for Asia Deal Hub, I undertook the task of creating a comprehensive framework that would ensure consistency and efficiency across the platform. This involved documenting and organizing all design elements, including typography, colors, icons, and components, into a cohesive system.I began by conducting an audit of existing design assets and identifying areas for improvement and optimization. Drawing on best practices and industry standards, I established guidelines and principles to govern the usage and implementation of design elements.
The resulting design system serves as a valuable resource for designers and developers, providing them with a consistent and scalable framework to create and maintain a cohesive user experience
Figma Link
